The world of food has become a bit of a nightmare to navigate. Words like organic, whole food and natural crop up more and more. But do these titles mean that the product is better for you every time? And then there is the converse negatively associated terms like GMO, processed food, ultra-processed, flavoured, refined etc. Do these words always mean bad for you? Everyone seems to have an opinion. We aim to guide you through the murky waters of the food industry.

Regardless of the diet philosophies you follow, there is one simple rule that all nutrition professionals agree on: opt for simple, less processed foods. There are some simple reasons why natural wholefoods are always better.