NATURAL WHOLEFOODS

NATURAL WHOLEFOODS

From producer to you.

From producer to you.

FOUNDER FOODS DURBAN

WE DELIVER!  See our Lockdown FAQs for more info.

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Want to be the first to know what's cooking?

Sign up to receive the details of events and new product launches at our brand new store!

EXPERIENCE, EXPLORE AND EXPERIMENT WITH NATURAL WHOLEFOODS

EXPERIENCE WHOLE FOOD

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VISIT US IN STORE

Good health and great cooking starts in the store. Explore real wholefoods, get cooking and nutrition tips, discover recipes and ask questions about our products.

  1. You Explore With Us
  2. You Weigh
  3. You Pay In Store

EXPERIENCE CONVENIENCE

Order Online

CLICK AND COLLECT

Great convenience starts at home. Browse our range of natural wholefoods and order online from the comfort of your chair.

  1. You Order Online And Pay
  2. We Pack And Weigh
  3. You Collect

EXPERIENCE, EXPLORE AND EXPERIMENT WITH NATURAL WHOLEFOODS

.....

THE WHOLE FOOD EXPERIENCE

VISIT US IN STORE

Good health and great cooking starts in the store. Explore real wholefoods, get cooking and nutrition tips, discover recipes and ask questions about our products.

  1. You Explore With Us
  2. You Weigh
  3. You Pay In Store

Experience Our Range In Store At 2 Village Road, Kloof, KZN

...

THE CONVENIENT EXPERIENCE

CLICK AND COLLECT

Great convenience starts at home. Browse our range of natural wholefoods and order online from the comfort of your chair.

  1. You Order Online And Pay
  2. We Pack And Weigh
  3. You Collect

Order Online, Collect From Us At 2 Village Road, Kloof, KZN

Experiment With Wholefoods

We do everything on a weigh-and-pay system. Whether you like to bulk-up or experiment with a new recipe, you can buy as little or as much as you want.

SCOOP

Scoop

WEIGH

Weigh

PAY

Pay

Experiment With Wholefoods

We have put everything on a weigh-and-pay system. Whether you like to bulk-up or experiment with a new recipe, you can buy as little or as much as you want.

SCOOP

Scoop

WEIGH

Weigh

PAY

Pay

Learn How To Incorporate More Wholefoods Into Your Life For A Healthier, More Natural Lifestyle

Principles For A Healthy Eating Plan

Simplifying the overwhelming do's and don'ts of products, diets, eating and food with these 4 simple rules.

  • Keep It Natural ...

    Nature has all the answers. Focus on products with less processing, less additives, less chemicals and less waste.

  • Keep It Colourful ...

    The key to good health is in all the colours of nature, and the diversity and balance of them.

  • Keep It Simple ...

    Our longevity lies in the diversity and balance of foods that are the simplest to produce and cook.

  • Cook It Yourself ...

    Our wellbeing is linked to the beautiful tradition of cooking. When we cook we eliminate many of our diet issues.

Our Principles For A Healthy Eating Plan

Simplifying the overwhelming do's and don'ts of products, diets, eating and food with these 4 simple rules.

  • Keep It Natural ...

    Nature has all the answers. Focus on products with less processing, less additives, less chemicals and less waste.

  • Keep It Simple ...

    Our longevity lies in the diversity and balance of foods that are the simplest to produce and cook.

  • Keep It Colourful ...

    The key to good health is in all the colours of nature, and the diversity and balance of them.

  • Cook It Yourself ...

    Our wellbeing is linked to the beautiful tradition of cooking. When we cook we eliminate many of our diet issues.

Our Philosophy For Buying Naturally Healthy Food

NATURALLY SIMPLE

Our products are as pure and natural as possible. Sourced as direct from the farm as we can. No GMOs, unnecessary additives, chemicals or unpronounceable ingredients. 

CELEBRATE LOCAL

We embrace our agricultural heritage and support our local economy where possible. Less traveled food is better food.

SAFE, TRANSPARENT AND ETHICAL

We disclose 100% of known ingredients, origins and manufacturing processes. We ensure our suppliers are compliant with food safety requirements and commit to ethical sourcing policies.

RESPECT THE SEASONS

We encourage eating with the seasons to increase diversity, reduce the storage risks, preservatives, and waste - a good choice for our health and the environment. 

Our Philosophy For Buying Naturally Healthy Food

NATURALLY SIMPLE

Our products are as pure and natural as possible. Sourced as direct from the farm as we can. No GMOs, unnecessary additives, chemicals or unpronounceable ingredients. 

SAFE, TRANSAPARENT AND ETHICAL

We disclose 100% of known ingredients, origins and manufacturing processes. We ensure our suppliers are compliant with food safety requirements and commit to ethical sourcing policies.

CELEBRATE LOCAL

We embrace our agricultural heritage and support our local economy where possible. Less traveled food is better food.

RESPECT THE SEASONS

We encourage eating with the seasons to increases diversity, reduce the storage risks, preservatives, and waste - a good choice for our health and the environment. 

Roxanne On left

OUR SPEAKING EVENTS

"IT'S MORE THAN FOOD. IT'S A TOOL TO TRANSFORM YOUR LIFE, YOUR FAMILY, YOUR COMMUNITY AND THE ENVIRONMENT"

We don't just practice our philosophy, we preach it.

OUR SPEAKING EVENTS

Roxanne On left

"IT'S MORE THAN FOOD. IT'S A TOOL TO TRANSFORM YOUR LIFE, YOUR FAMILY, YOUR COMMUNITY AND THE ENVIRONMENT"

We don't just practice our philosophy, we preach it.

WHY WE LOVE WHAT WE DO

"It is our vision to inspire a food culture that nurtures our health, our families, our sense of community and the earth."

irrigation of vegetables

Want to be the first to know what's cooking?

Sign up to receive details of our brand new store!

Want to be the first to know what's cooking?

Sign up to receive the details of our brand new store!

WE DO NATURAL LIVING AND WHOLEFOODS

... a key ingredient to simpler, low-waste lifestyles, and many other benefits.

"In purposefully living naturally we accidentally forged a path to living zero-waste, chemical free, uplifting the local communities and the environment, while creating a simpler and more fulfilling life for ourselves and our families .... and WE LOVE IT!"

CHANGE WHAT YOU KNOW ABOUT FOOD.

CHANGE WHAT YOU DO WITH FOOD.

CHANGE HOW YOU FEEL ABOUT LIFE.

CHANGE WHAT YOU KNOW ABOUT FOOD.

CHANGE WHAT YOU DO WITH FOOD.

CHANGE HOW YOU FEEL ABOUT LIFE.